You divide your email list into two segments, sending one email to segment A and after changing an element in the email you send a second email to segment B. In the context of email marketing split testing is often used to test different subject line text or message content to increase response rates.

A way to identify where your subscribers are opting-in based on a tracking code you give each site or advertising campaign.

A company that provides a web-based service. Clients would login to an account via the Internet rather than install software on their own computer or server. ProSender Communications, Inc. is an ASP.

The first email sent after a confirmed new subscriber requests information. Also sometimes referred to as an "auto response". In your ProSender account this is the first message in the sequence of follow up messages.

This is the name you give a particular list or campaign in your autoresponder account. It allows you to identify a list when you are running multiple lists in one account. In your ProSender account the list name also serves as the first part of your autoresponder email address. Example: listname@aweber.com.

The amount of data that can be passed along an internet connection in a given period of time.

A list developed or maintained by people or companies accepting email that will reject said email based on domains or IP address. You are placed on a blacklist when your email is no longer welcome based on previous email sent.

When an ISP refuses to accept your email at the server level or by not sending your message to its desired recipient. Typically an ISP will block your email based on previous spam or viruses that you might have sent in the past.

A message that is rejected and sent back to the sender. Emails will bounce for numerous reasons including hard bounce and soft bounce.

The process of dealing with emails that are returned to sender in a similar way that postal mail is returned if a person moves. Proper bounce handling needs to be in place so you don't continue to email someone whose email address is no longer valid or accepting your email.

A name, logo and all other visual information connected with your product or service.

Is a way to send a message to all or parts of your list of subscribers without interrupting a message sequence that might already be going out. Typically a broadcast is used to deliver newsletters, ezines and anything else that should only go out one time based on when the sender decides it is appropriate.

A software application that allows its user to display web pages by converting HTML documents to its graphical form. An example of this would be Mozilla Firefox or Internet Explorer.

A federal law that regulates commercial email. The law can be defined in four parts: 1) It bans false or misleading header information. 2) It prohibits deceptive subject lines. 3) It requires that your email give recipients an opt-out method. 4) It requires that commercial email be identified as an advertisement and include the sender's valid physical postal address. http://www.ftc.gov/bcp/conline/pubs/buspubs/canspam.htm

A federal law that regulates commercial email. The law can be defined in four parts: 1) It bans false or misleading header information. 2) It prohibits deceptive subject lines. 3) It requires that your email give recipients an opt-out method. 4) It requires that commercial email be identified as an advertisement and include the sender's valid physical postal address. http://www.ftc.gov/bcp/conline/pubs/buspubs/canspam.htm

A process of collecting subscribers by co-advertising along with another person or company collecting opt-in subscribers. When the subscriber opts-in to receive their information they are given the choice to subscribe to your information as well. Co-registration services are not an approved method of generating new opt-in subscribers.

Also known as "Verified Opt-in". The recipient has verifiably confirmed permission for the address to be included on the specific mailing list, by confirming (responding to) the list subscription request verification. This is the standard practice for all Internet mailing lists, it ensures users are properly subscribed from a working address and with the address owner's consent. This is sometimes incorrectly referred to as "Double Opt-in". Example scenario: A visitor to your website types their email address in an opt-in form. The visitor is sent an email with a unique unguessable token, often in the form of a website link. The visitor must click on the unique link in that email message to verify their subscription request before being sent any marketing material. This verifies the owner of the email address attempting to be subscribed is indeed the person that typed it into the website form. Reference: http://www.spamhaus.org/mailinglists.html

This is typically a password protected Internet based central hub used to control and maintain your account through an ASP type solution.

A desired action taken by the recipient of your email. This can be as simple as clicking on a link, downloading something from your website or making a purchase.

A packet of information stored in a web browser after visiting a web site. The information contained in the cookie is sent back to the website by the browser after each visit.

The amount paid to have someone take a particular action. Example: I paid $100 for an advertising campaign which drew 2 new customers who purchase my product. My CPA was $50.

The amount paid to have someone click on your link to visit your website or a particular landing page.

The amount of money it costs to reach a thousand people.

Refers to the actual email content you sent to your subscribers including any text and graphics.

"Customer Relationship Management" Refers to the actual software and technology used to track and control this relationship.

Used for market research, includes a certain populations age, gender, income, education, employment status and other various information so you can segment your market.

Wording used usually by spammers to imply the recipient has "opted-in twice". The first time, says the spammer, was when the address was obtained and "opted-in" by the spammer without the recipient's consent, the second time was when the recipient failed to opt-out after receiving spam. Reference: http://www.spamhaus.org/mailinglists.html The correct method for securing a mailing list is by the usage of Confirmed Opt-In also called Verified Opt-In.

to the recipients Inbox. Filters can be set up to sort based on IP address, sender or the increasingly popular content. Typically a filter can be controlled by the end user but filters are also in place at the server level as well.

An email that has been mistakenly filtered as spam. Unfortunately this is all too common.

An email that is sent automatically after the autoresponder is sent. Usually an entire sequence of follow up messages is set up and will be delivered at intervals you choose.

The process of targeting a group of subscribers based on their location in the world. Example: You want to email all local subscribers and invite them to visit your local store. You can do a search based on City, State or even Zip code to target your local subscribers.

A feature that allows you to use geographic information automatically captured from your subscribers opt-in IP address in your messages.

An email bounced because the recipients email account is closed or invalid.

Internet routing information located at the beginning of an email. This contains the senders name and email, the recipients name and email, IP address of both the sender and recipient and all additional routing information.

Internet routing information located at the beginning of an email. This contains the senders name and email, the recipients name and email, IP address of both the sender and recipient and all additional routing information.

A website address placed into a message that is clickable by the recipient.

A website address placed into a message that is clickable by the recipient.

The box in your subscribers email program where you want all your email delivered each and every time. This is the goal of anyone sending opt-in email.